Switch amazon app back to us6/22/2023 ![]() So, that’s in essence, why it’s important – because, if you change what you’re selling, you may need a broader name. ![]() If your conversion rates go down, or your seller experience goes down, then you lose the buy box, your buy box percentage goes down, especially if you’re selling items that other people are also selling – that’s why the right seller name might have a significant impact. Well, if you’re buying vitamins, and you see Apple Slicer Inc, as the seller name, but you see a list of other people, you might be buying from someone else, which in turn could hurt your conversion rates. In this instance with an apple slicer, I don’t care who makes it, I just want an apple slicer, and I want it cheap. But, if you’re buying something brand-specific, consumers try to make sure it’s straight from the brand manufacturer (e.g., that GoPro sells a GoPro). So most consumers, let’s be honest, don’t care whom they buy a generic item like this from. So let’s say, I was searching on for an “apple slicer,” and I clicked to see the offers for this product, you’ll notice here that’s highlighted in the stock section, it ships and sold by. Now, where does this merchant name display, and why is this important, you might be asking? Great question.
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